its very much a personal thing imo, having owned and made a few guitars, my main current guitar is a LP standard from 1980 something, its still in superb condition and is a workhorse of a guitar, I wouldnt part with it, I'm now looking for a cheaper guitar with a
whammy bar but still want to keep the same scale length
the basics would be, not necessarily in order but almost
scale - length main choice of 3, 25.5, 25, 24.75 inch scales - being used to a LP i'll be looking to get another 24.75
good neck feel - (action, overall feel of running up and down the neck)
pups - humbuckers/single coil - good solid bite needed esp on bridge pup
whammy bar or fixed bridge - (depending on what you want to play)
shape - comfortable, maybe not so normal/standard looking either
overall aesthetics - i.e. that WOW look

functionality - with above
price - now thats another question

there are so many guitars and so many prices
here's a tip tho, its what i do if i want to buy something that has numerous choices and prices, i settle on a basic low price but below 300 quid (for this particular guitar) and with my scale length, whammy bar & pup (humbuckers) pref i get pictures of all the guitars you would like, put it up as your wallpaper, within a week you'll at least have looked at the wallpaper a few times and you will be drawn to at least 1 or 2 time and time again

I'm currently doing this and my m8 Bully is too, this time we seem to be going for budget but a nice overall value for money thing
here's a pic of my current choices for reference, just a quick copy and paste job but it gets the idea up and viewable, I think Bully and I are both favouring the Vintage VRS100 green maple flame atm for budget, functionality, overall looks
