AOL Music Steps Up With Chevy Deal
May 2, 2005
AOL Music has beefed up its profile by signing a multimillion dollar sponsorship deal with Chevrolet, which includes Chevy sponsoring the live performance series AOL Music Sessions. The deal, which is Chevy's first foray into online advertising, is expected to help AOL Music grow its presence and develop as a force in the online music industry.
"We're excited to work with Chevrolet to align with their music strategy and as part of our commitment to bring popular programs like AOL Music Sessions to millions of fans each week," said President of AOL Media Networks Mike Kelly, according to the New York Post.
AOL Music was recently made available online, even to people who are not AOL subscribers. So far, the site gets about 22 million viewers a month, five million of whom are not subscribers.
Artist manager and AOL consultant Ron Shapiro told the Post, "[This deal] substantiates the fact that AOL has the music consumer on the biggest and broadest level, and now they have the advertising. An advertising deal of this scope says that what AOL has been telling everyone is true - that the eyeballs are there."
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